Design Studio: Typography (Project 2 โ€“ Quote me)

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Brief:

Working individually and as part of a team, using only typography and design principles, reflect the meaning of a quote, in a poster.

Quote:

You can do a good ad without good
typography, but you canโ€™t do a great ad
without good typography.

Herb Lubalin

Version:
3 typefaces, unlimited point size, 1 colour


Research

Herb Lubalin (1918-1981) was an American designer and typographer who studied at The Cooper Union (New York, 1936โ€“39). He worked for; Deutsch & Shea Advertising (1941โ€“42), Fairchild Publications (1942โ€“43), Reiss Advertising (1943โ€“45), Sudler & Hennessy (1945) Herb Lubalin Inc (1964โ€“69), founder of International Typeface Corporation (ITC) (1970), Lubalin, Smith & Carnase Inc (1969โ€“75) and taught at Cornell University (1972), The Cooper Union (1976โ€“81) (Monotype GmbH, 2016). Lubalin was also involved with the magazines; ErosFact and Avant Garde (Brown, 1980). Lubalin received many awards and acclamations throughout his career such as; “seven Gold Medals from the Art Directors Club, Art Director of the Year Award from the National Society of Art Directors, a Clio, two honors from The Cooper Union, the Augustus St. Gaudens Medal and The Award for Professional Achievement.” (ACD, 1977) He was also colourblind (Rochester, 2015, p. 173).

Iconic work

 

โ€œOn Your Marksโ€ book jacket designed by Herb Lubalin, 1969

โ€œOn Your Marksโ€ book jacket designed by Herb Lubalin, 1969

CBS Radio newspaper ad by Herb Lubalin

CBS Radio newspaper ad by Herb Lubalin

Lubalin Logos

Lubalin Logos

herb-lubalin-cabeceras-publicaciones

Marriage/Mother & Child (1965), Families (1980)

lubalin-cooper-type

The Cooper Union School of Art & Architecture 

typetalk\

Type Talk

Typefaces

ITC Avant Garde Gothic

ITC Avant Garde Gothic

ITC Lubalin Graph

ITC Lubalin Graph

ITC Serif Gothic

ITC Serif Gothic

ITC Ronda

ITC Ronda

Domani

Domani

Busorama

Busorama

What is very important to reflect upon in his work, is his imagination and ability to stretch beyond the normal confines of design, to really attempt to translate the meaning of his subject matter in a versatile and dynamic way. I admire his work and design aesthetic because he did not conform to societies acceptable standards of design, but allowed them to evolve in a way that was still reinforced by the core principles of typography and design. Although some of his work involved risquรฉ subject matter and imagery, I think that connection also has  association to the exploration of the designs and format which was utilised.

Inspiration

 

 

Sketches

Scan

Scan 1

Digital Mockups

Created as experimentation, does not include the typefaces created by Herb Lubalin.

Lubalin Posters7 Lubalin Posters5 Lubalin Posters6 Lubalin Posters4 Lubalin Posters2 Lubalin Posters3 Lubalin Posters

References

ADC. (1977). Herb Lubalin : ADC โ€ข Global Awards & Club. Retrieved August 5, 2016, from http://adcglobal.org/hall-of-fame/herb-lubalin/

Brown, D. (1980). AIGA | 1980 AIGA Medalist: Herb Lubalin. Retrieved August 5, 2016, from http://www.aiga.org/medalist-herblubalin/

Monotype GmbH. (2016). Herb Lubalin – Font Designer of Avantgarde Gothic, Ronda and Lubalin Graph. Retrieved August 5, 2016, from https://www.linotype.com/483/herb-lubalin.html#

Rochester, M. R. C. A. R. (2015). Art Chantry Speaks. : Feral House. Retrieved from http://www.ebrary.com.ezproxy.lib.swin.edu.au

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