Working individually and as part of a team, using only typography and design principles, reflect the meaning of a quote, in a poster.
You can do a good ad without good
typography, but you can’t do a great ad
without good typography.
3 typefaces, unlimited point size, 1 colour
Herb Lubalin (1918-1981) was an American designer and typographer who studied at The Cooper Union (New York, 1936–39). He worked for; Deutsch & Shea Advertising (1941–42), Fairchild Publications (1942–43), Reiss Advertising (1943–45), Sudler & Hennessy (1945) Herb Lubalin Inc (1964–69), founder of International Typeface Corporation (ITC) (1970), Lubalin, Smith & Carnase Inc (1969–75) and taught at Cornell University (1972), The Cooper Union (1976–81) (Monotype GmbH, 2016). Lubalin was also involved with the magazines; Eros, Fact and Avant Garde (Brown, 1980). Lubalin received many awards and acclamations throughout his career such as; “seven Gold Medals from the Art Directors Club, Art Director of the Year Award from the National Society of Art Directors, a Clio, two honors from The Cooper Union, the Augustus St. Gaudens Medal and The Award for Professional Achievement.” (ACD, 1977) He was also colourblind (Rochester, 2015, p. 173).
What is very important to reflect upon in his work, is his imagination and ability to stretch beyond the normal confines of design, to really attempt to translate the meaning of his subject matter in a versatile and dynamic way. I admire his work and design aesthetic because he did not conform to societies acceptable standards of design, but allowed them to evolve in a way that was still reinforced by the core principles of typography and design. Although some of his work involved risqué subject matter and imagery, I think that connection also has association to the exploration of the designs and format which was utilised.
Created as experimentation, does not include the typefaces created by Herb Lubalin.
ADC. (1977). Herb Lubalin : ADC • Global Awards & Club. Retrieved August 5, 2016, from http://adcglobal.org/hall-of-fame/herb-lubalin/
Brown, D. (1980). AIGA | 1980 AIGA Medalist: Herb Lubalin. Retrieved August 5, 2016, from http://www.aiga.org/medalist-herblubalin/
Monotype GmbH. (2016). Herb Lubalin – Font Designer of Avantgarde Gothic, Ronda and Lubalin Graph. Retrieved August 5, 2016, from https://www.linotype.com/483/herb-lubalin.html#
Rochester, M. R. C. A. R. (2015). Art Chantry Speaks. : Feral House. Retrieved from http://www.ebrary.com.ezproxy.lib.swin.edu.au