For the past 8+ weeks I have been studying typography. I have been learning valuable lessons on many ways to; express meaning, communicate clearly, organise information and how design has evolved (and continues to evolve). What I have found particularly fundamental to developing my knowledge has been both in exploring ways that words communicate to us, through typefaces (fonts), size, colour, contrast, alignment and much more. I have also fallen in love with the grid system and how it can be used to structure information easily and effectively. I am of course, by no means an expect. I am continuing to learn, discover and explore as much as I can, with my class and in reading a number of books dedicated to typography.
I decided to take a little bit of time outside my class work to create some typographic posters, a kind of experiment. I have found as part of my process, that I very rarely have one idea, and stick with it from start to finish. I usually create many designs and play with a lot of elements. Of course, my intention and purpose may be received in a completely different way and that is part of the learning process as well.
Here are some designs that I made.
My intention with the posters, was to encourage anyone that may be suffering with symptoms of mental illness, or just having a bad time, to seek help and that they are not alone. You may notice that I have used two different fonts. The first, that lists many of the symptoms/feelings/etc is a bit of a raw typeface. While the second is very precise, clean and clear. I tried to create a contrast between feeling and action. A few things that probably could have been better are the use of colour (mainly yellow). I could have done more research of colours that signify hope or connect with the psychology of anyone that may be seeking help. Yellow is probably too cheerful or optimistic and maybe not the perfect choice. Also, while the fonts that have been used might work on some levels, for clarity it may have been better to find alternatives that were not in all caps, so that it would be easier to read and not as ‘loud’. Like I said before, you keep learning. 🙃
- What is your interpretation of the posters?
- Have you ever studied typography?
- Do you have a favourite typeface or font?